OPTIMIZING THE USE OF SOCIAL MEDIA THROUGH DIGITAL MEDIA LITERACY TO SUPPORT CONTEXTUAL MISSION SERVICES

Abstract

The ability to utilize social media positively and creatively is needed in contextual mission ministries that interact with the digital community. To respond to this need, digital media literacy training as a community service activity was conducted at El-Bethel to optimize the ability of contextual mission ministers to utilize social media. The purpose of this article is to describe how digital media literacy can optimize the use of social media to support contextual mission services through the development of spiritual influencers. The method used in the community service program is service learning. Research was conducted using the participatory observation method during the program's implementation. The results showed that the training maximized the training participants' analytical skills and visual media content design skills. Participants can produce content that offers solutions to social problems.